This past month I have started a new job as Meeting Architect of Kenes Group. Kenes is one of the largest PCOs specialized in medical congresses, with offices all over the world, from Bangkok to Buenos Aires!
I shall work with Kenes’ internal teams and clients to design more interactive and effective congresses and measure the results.
The congress sector is undergoing many changes and there is more pressure than ever to deliver effective events that will continue to attract many delegates. As far as I am aware, Kenes is the first PCO to create the position of Meeting Architect, focusing on the content and results of meetings.
I am thrilled to have been offered this opportunity, it is a really unique position, but I’m scared too, breaking new ground means failures as well as successes…
In this blog I will be sharing what I learn in this exciting new journey. Stay tuned!
Convening Leaders’ Opening session
Earlier this year I had the pleasure of attending PCMA’s annual conference (Professional Convention Management Association) in Boston, where I received an award as one of the top young professionals in the events industry.
It was 3 days full of education, networking and inspiration at a really well organised conference. What did I learn that can enhance your next meeting?
Today it’s been a meaningful day for me.
In the morning I’ve attended the workshop of the new IML Connector. For those who don’t know it, it’s a new tool to use at meetings that has many uses, like voting or text messaging. It looks like a Blackberry, and overall I’ve been greatly impressed with all the features. There’s also been an interesting discussion between the IML people and all the meeting planners that were there. I’ve had the chance to post some interesting questions, such as how do you prevent people not getting distracted from the speaker? (playing with this device rather than listening to the session…) or does this allow to collect demographic data from the surveys?
Besides, I’ve had the chance to talk to some senior meeting planners. To my surprise, they’ve told me that it’s not difficult at all to convince their clients to use new technologies. I thought they might be still a bit reluctant, but looks like event technologies are really catching on, and organisers are using them because they want to be ‘edgy’.
In the evening I’ve attended another workshop, this time it was organized by a hotel chain and it was located in a fancy restaurant in Central London. There were present many hotels from around the world and there were a couple of hours to go around and talk to each one. The most interesting parts for me were asking about which steps are they taking towards sustainability, and which facilities they provide.
Overall, I’ve enjoyed both sessions very much and learned some valuable information. I hope that in the near future I can give advice to my clients about why or why not they should use the IML connector.