I recently organised an Advisory Board meeting attended by some of the most prestigious event professionals in Spain. We discussed what are their main headaches, what keeps them awake at night… and they all agreed that a big challenge right now is to increase the learning of the participants. In a time of austerity, event owners have to make sure their message is getting across.
Does that ring a bell? If so, I urge you to get a copy of Steen Elsborg and Ib Ravn‘s book, Learning Meetings and Conferences in Practice. A short and sweet book, based on research, that explains several different formats that you can use to boost learning and networking. Not all formats will work for every audience and purpose, but it is worth a read. A hint: in learning meetings, a facilitator is key, but you should definitely book less speakers, so you will even save up money!